In this video, Senior VP at Network Solutions, Stephanie Leffler outlines very concisely what it takes to get good search engine rankings. She briefly explains how important it is and why. Then goes into the 3 things you have to do to lead the listings:

1. Good Content - Search engines are looking for the sites that know the most and are the most reputable on a topic.
2. Links to your site - “Search engines view links kind of like a voting system. So if you have a site that links to you, it’s like their saying, “Oh that site is voting for your site.” Important: Use the keyword in the link! Example: Search Engine Marketing = good link. As opposed to: For info on Search Engine Marketing, Click Here
3. Title Tags and Meta Tags - These are just behind-the-scenes pieces of text describing a page or website. These are the same titles and descriptions that show up in search results. It’s important to have your keywords there and that they focus on the content.

I really appreciate the way they were able to take a complex subject and boil it down into very simple terms. Many of the things we have been and will continue to be talking about in our one on one Internet Marketing coaching sessions will come back to these basic concepts again and again.

One nice thing about WordPress and the package of plugins we’ve installed on your sites, is that it builds your Title and Meta tags almost automatically. Freeing us to work on creating great content and building links. I’ll be posting more articles on these subjects here very soon.

Pop your thoughts and questions concerning the 3 points above into the comments section below. I’ll be sure to answer them in the follow-up(s) to this post.